The first talk today was with Mike Liebhold, Senior Researcher, Institute for the Future. He and Peter Krasilovsky had a nice discussion on where Mike sees technology going. To sum it up it is a mobile web. Mike said “…see in 5 years everyone will be able to afford a …
Read More »SuperForum II: Local Video/Out-of-Home Explosion – ILM 08
The second SuperForum dealt with local video. I learned a lot but at the same time came to the conclusion I had before-there are a ton of options and I do not know what is best yet. The forum started with Brad Inman, Founder and CEO of TurnHere. He had …
Read More »Angie's List and ServiceMagic – ILM 08
This was a nice panel discussion of with these two directories. It was a nice introduction for those not familiar with them. (I have not used them yet). I had a chance to speak with Angie Hicks of Angie’s List beforehand (this will appear in another post). ServiceMagic works with …
Read More »iPhone Apps – ILM 08
I do not have an iphone. Do I want one? They are pretty cool….I got to see one up close and play with the features. This panel discussion highlighted some nice applications (apps) that are available on the iphone. If you have a small business, I think you need to …
Read More »SuperLocal Forum I Overview – ILM 08
The end of day one was a very interesting forum. I missed the opening remarks but here is what I took away: The Web 2.0 Equation: Community and Viral Effects: Mike Edelhart, CEO, LiveDeal; Matt Howard, CEO, SMBLive; Darren Waddell, VP, MerchantCircle Do-it-yourselfers (diy) unite! These business believe that the …
Read More »The Value of Interactive Local Media – ILM 08
Kara Nortman, from IAC spoke on where things are in the local media and where they think things are moving. First off she showed what is working and what is not. Successful in local: organic traffic unique distribution self-service products direct access to merchant budge lost cost burn Struggling in …
Read More »State of Interactive Local – ILM 08
Well ILM’08 has begun. Matt Booth began the conference by commenting on some numbers on local ad spending. Right now local is 32% of the total market in the US, representing $92 billion dollars! From a survey of 1000 small businesses in the US, showed that their usage of online …
Read More »eStara Video Connect
Last Friday, I had nice chat and demo with Sheri Solis from ATG about their new venture that was announced earlier today. You can read the official press release here. From the press release: “eStara Video Connect is an ideal solution for local and vertical media, online directories, Internet Yellow …
Read More »Online Video Numbers
As I have been reading about online videos and small businesses, there are a lot of numbers thrown around. Undoubtedly I will hear more about and learn more about online video marketing at ILM’08 next week (can’t wait) but here are some interesting comments and numbers that I have seen …
Read More »Videos and Small Business
I have been meaning for long time now to begin to wade into this subject-online video marketing. If you have been reading the news, blogs, etc out there, you will know that online video marketing is picking up steam. Online videos definitely is one of those creative ways you can …
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