Local Search

Updates, resources, articles, comments on local search marketing and how your small business can use it.

Local SEO Ranking Factors 2013

Well it is time for the 2013 Edition of my friend David Mihm’s Local SEO Ranking Factors. You can read about it here at MOZ. For those visual learner, take a look at this neat infographic Local search ranking factors 2103 [Infographic]

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M-ize: Owning Both Sides of a Brand’s Social Reputation

I recently had the opportunity to speak with Bruce Burke, CMO of M-ize. That’s m-ize like monetize, and mobilize which is exactly what m-ize does with its social media platform. The focus of m-ize is on specific product categories and expertise so that reviews and posts are more relevant to …

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BLiNQ-ShopLocal Facebook Campaign Delivers Big Offline Sales Uplift

Last year Gannett acquired BLiNQ Media, which is essentially a Facebook Ads tools/services provider. Gannett also owns ShopLocal, which has itself transitioned into a digital, multi-channel advertising services company for retailers. Late last year the two divisions of Gannett collaborated on a campaign involving a national office supply retailer (the …

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Where Could Yelp Be Going Next?

Last week, we made the prediction that Yelp will buy build or partner to bring Vine-like functionality to its mobile products. ?This comes in the wake of Yelp’s positive Q1 earnings, and moves by Facebook and Foursquare to compete more directly. So we’re getting lots of questions about Yelp. There’s …

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LSA: IYP App Users More Affluent, Buy More than General Smartphone Users

As part of its Local Mobile Search study the Local Search Association included data (from comScore Q4 2012) showing that mobile users of internet yellow pages (IYP) tend to be wealthier, are more exposed to ads and spend more than typical smartphone or mobile users. This demographic pitch to some …

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Is There a Local Angle for Vine?

Twitter’s Vine is blowing up for its ability to shoot quick and easy videos. Smartphone saturation and wireless broadband also make it an opportune time. And people are getting creative with the 6 second format. The ease of use makes me think that we’ll soon see a blooming of vine-type …

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Who Is Who in Local SEO

Check out who made Who is Who over at NGS Marketing. Mike Wilton Aaron Weiche Larry Sullivan Andrew Shotland Darren Shaw Will Scott Jim Rudnick Phil Rozek Yam Regev Mike Ramsey David Oremland David Mihm Matt McGee Jackson Lo Matthew Hunt Steve Hatcher Miriam Ellis Linda Buquet Mary Bowling Michael …

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Local Search Updates 11/05/2012

Notes from Seattle Interactive: Microsoft and the Multi-Device User – localonliner.com Hot trends in Web and marketing were all on display this week at Seattle Interactive, a large regional show with 190 speakers and an audience largely comprised of Northwest agencies, startups and technologists. The change in media was brilliantly …

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Local Search Updates 10/29/2012

DudaMobile: Now with Mobile Search Ads – screenwerk.com Leading SMB mobile website provider DudaMobile has added advertising to its services. Many of DudaMobile’s basic services are free; so this represents a new revenue stream for the company. It also moves the company out of the “commodity website” business. In addition …

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