Internet Yellow Pages

This was my first Kelsey Group conference and I must say I was impressed. The sessions, breaks, snacks, meals were great. Not being a Yellow Pages guy, I learned a lot. It was a lot of fun finally meeting folks I have been talking with via email, Facebook, LinkedIn etc. …

Well I have returned from Atlanta and wanted to post on Day 3 of the Kelsey Conference. Instead of writing on each session, I thought I would comment on them here.  I thought the talks this day were great. 1. First up was Briggs Ferguson, President-Internet, Idearc Media whose talk …

Today’s sessions at DMS’08 ended with an one-on-one interview with Sonia Survanshi McFarland, Head of Business Development, YELP and Peter Krasilovsky. What follows is a quick paraphrasing of their conversation. Q. What is YELP? A. This is a city focused directory; which focuses on local community and local reviews. Right now, …

Peter Krasilovsky, Program Director for The Kelsey Group hosted a session with Tom Bates, VP & GM, Kudzu, Cox Enterprises, John Busby, VP Product, Marchex, and Joel Toledano, CEO, Krillion Peter began the session off with some of the advantages of verticals: 1. Verticals deliver consumers more relevant content. 2. …

In this panel discussion at DMS’08, there were a few large service business customers (Avis, Orkin, ServiceMaster) and the topic was the importance of the Yellow Pages to these businesses.  Now these are not your typical small business but I want to provide a general summary of what was stated. …

Frank Jules, President and CEO, AT&T Advertising & Publishing presented on where AT&T is and going. Their slogan is “Search, Discover, Transact” where the he believes the “simple” search is changing and evolving.  I thought it was a nice presentation, definitely learned a lot about where AT&T is and planning …

The first talk today at DMS’08 was The Future of Yellow Pages and Charles Laughlin shared his thoughts on the subject. He started off providing some ideas on perceptions vs realities in the Yellow Pages (see them here) field then moved into the following: A. Where are we (Yellow Pages …

Last week as I was reviewing, reading, blogging about the Yellow Pages, the question struck me. What defines a  web site to be a Yellow Pages site? Now I had read this post IYP Reach in the US (according to Google)which lists a good number of IYP sites but is …

The REAL Future of the Yellow Pages – Cutting through the hype with research is a free webinar hosted by my friend Dick Larkin on September 11, 2008 1:00-2:30 PM EST. The experts to be included in this webinar are from: – The Kelsey Group – The Yellow Pages Association …

The Yellow Pages, in both forms print and Internet, are excellent avenues to promote one’s business. The print Yellow Pages’ use appears to be declining but the Internet Yellow Pages (IYP) in general are growing. “IYP searches account for more than 30 percent of local commercial searches online…The number of …