Larry

Appearances

Most everyone will agree that your appearance is very important. How you come across to the customer or client can make or break a deal. The other day, I dropped my car off at the shop and was walking back when I passed by this business. Not much to look …

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Online Opportunities

If you have ever wonder if you should get your business online, take a look at this article by Hanan Lifshitz Opportunities For Small Businesses Online. He provides an interesting graphic (see below). This graphic and what he says is what I have telling for folks for some time.  Look …

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Baseball is Back

Just taking a few minutes off from local search to introduce this year’s SEM09 fantasy baseball league.  We have a few new players. I wish everyone a great season. This year we have: Canseco’s Link Juice – Gib Olander‘s team Moustache Rides – Bob Leland‘s team Baron’s Bombers – Michael …

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What is Your Online Visibility?

I have been using the term online visibility for quite some time. I decided to use this term because I thought it represented what SEM is trying to do, which is increase a business’s online presence . Also I thought it was a good “non-technical” term that small business owners …

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Some Good Reading Material

Just a quick post for some good reading: Savvy Advertisers Get Vertical For Local Results by Scott Greenberg “At the local level, small businesses are trying to find the most efficient ways to effectively communicate with their customers…” Local Search Growth Outpaces Overall Online Search “A tremendous surge in the …

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What is a Searchmercial?

I recently heard about Searchmercials and was curious so I  connected with Stephen Condon, VP of Sales & Marketing at PixelFish. A searchmercial is new industry jargon for “a video commercial designed specifically for online search and directories...the purpose of the searchmercial is to appeal to the active shopper by …

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LocalBiz Update

Yes I am still around. Sorry for not posting as much but like everyone else been busy. Overall it seems like folks are blogging less and working more, so I do not feel as bad. 😉 Now folks are definitley Twittering more… I definitely plan to get back here and …

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Play Ball!

Yes it is that time of year again. Taking a small break from work to get the fantasy baseball league up and running again.  SEM09 is getting ready to start.  Last year Gib Olander squeaked out a win over Ben Saren. Gib indicated to me that he will be defending …

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Beyond 411 – Local Search App

One of the oldest local search apps for the Blackberry is Beyond411.  One of the earliest reviews I found for it was in 2007 at Berryreview.com Review: Beyond411 With GPS Support AKA Berry411.  As I did my initial set of searches for local search apps, Beyond411 was always being mentioned. …

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