Larry

Local SEO Ranking Factors 2013

Well it is time for the 2013 Edition of my friend David Mihm’s Local SEO Ranking Factors. You can read about it here at MOZ. For those visual learner, take a look at this neat infographic Local search ranking factors 2103 [Infographic]

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New Survey: Tweens Very Likely to Make Purchase from Mobile Ads

~ 65% Said YES, They Would Buy a Product They Saw on a Mobile Ad ~ Los Angeles, CA – May 24, 2013 – MobiGirl Media, the only COPPA compliant mobile ad agency that exclusively reaches girls 6-16, conducted a survey to find out the thoughts and habits of this niche demographic on …

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ReachLocal to Present at Upcoming Investor Conferences

WOODLAND HILLS, Calif., May 8, 2013 (GLOBE NEWSWIRE) — ReachLocal,  Inc. (Nasdaq:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), today announced that members of the senior management team will present to the investment community at the following investor conferences: JMP Securities – 12th Annual Research Conference Date: May 13, 2013 …

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M-ize: Owning Both Sides of a Brand’s Social Reputation

I recently had the opportunity to speak with Bruce Burke, CMO of M-ize. That’s m-ize like monetize, and mobilize which is exactly what m-ize does with its social media platform. The focus of m-ize is on specific product categories and expertise so that reviews and posts are more relevant to …

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BLiNQ-ShopLocal Facebook Campaign Delivers Big Offline Sales Uplift

Last year Gannett acquired BLiNQ Media, which is essentially a Facebook Ads tools/services provider. Gannett also owns ShopLocal, which has itself transitioned into a digital, multi-channel advertising services company for retailers. Late last year the two divisions of Gannett collaborated on a campaign involving a national office supply retailer (the …

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Where Could Yelp Be Going Next?

Last week, we made the prediction that Yelp will buy build or partner to bring Vine-like functionality to its mobile products. ?This comes in the wake of Yelp’s positive Q1 earnings, and moves by Facebook and Foursquare to compete more directly. So we’re getting lots of questions about Yelp. There’s …

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Telmar Introduces AD Giraffe™ Mobile Application for Media Planning

Advertising app helps media planners, ad agencies maximize reach and frequency NEW YORK (April 24, 2013)—Telmar Group Inc., a global supplier of advertising media information software and other services, today introduced its new AD Giraffe™media performance application for the iPhone® and iPad® devices. The AD Giraffe app, available for download from the Apple® …

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Is There a Local Angle for Vine?

Twitter’s Vine is blowing up for its ability to shoot quick and easy videos. Smartphone saturation and wireless broadband also make it an opportune time. And people are getting creative with the 6 second format. The ease of use makes me think that we’ll soon see a blooming of vine-type …

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