BLiNQ-ShopLocal Facebook Campaign Delivers Big Offline Sales Uplift

Last year Gannett acquired BLiNQ Media, which is essentially a Facebook Ads tools/services provider. Gannett also owns ShopLocal, which has itself transitioned into a digital, multi-channel advertising services company for retailers.

Late last year the two divisions of Gannett collaborated on a campaign involving a national office supply retailer (the identity wasn’t disclosed to me). The objective was to drive in-store visits.

BLiNQ and ShopLocal used the latter’s circular data together with a full range of Facebook…