Search Engine Marketing Info 10/02/2012

by Robert CloughAlthough we don’t typically direct you to interviews, this is a case where an exception is warranted. Search Engine Guide contributing writer Nick Stamoulis of Brick Marketing has posted his Interview with Eric Ward on his site and you should take the time to read it.The interview starts with talk about Eric’s early years and how he got started…

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I was recently asked my opinion on when a company should buy a list of names. My response was this: buying a list is never a good idea. Buying a list of names to cold call or email isn’t the same thing as creating leads…

The final interview in our series on B2B Marketing Innovation comes from Paul Gillin, a veteran journalist, author and strategist. He’s the author of several books on new media including, Social Marketing to the Business Customer, with Eric Schwartzman.  Paul is giving a sold out workshop and an interactive presentation on influence…

Many small business owners cannot afford to hire a full service SEO firm to create, execute and manage their SEO campaign. As a small business owner myself, I understand how budgets work and the need to account for every penny. However, SEO is too important and too integral to your business’s long term online success […

Customer preferences for information discovery, consumption and engagement have evolved in a way that requires marketers to adapt. In particular, B2B marketers have had to find new and innovative ways to communicate with customers over long sales cycles filled with digital distractions from smartphones, tablets, computers and other connected devices…