Here is some more reading for you….
What Can Brick and Mortar Teach You About SEO?
“But, for the most part, these online business successes are rooted in the old-school business brick and mortar business philosophies. What has changed are the methods of marketing and advertising used to generate new and repeat business.”
“It appears that Google is willing to fill the results page with local Places Search results if they are in fact the most relevant results on a given search.”
Which small biz listing sites work for your business by Becky McCray