LocalBizBits Local Search Marketing Information and Resources
Today and tomorrow we have a guest author -Tim Conley from LocalMarketingMastery.com
(Thanks for the article Tim.)
What if there was a way for you to get more than the average 50+% of visitors from a number one Google ranking?
I don’t know about you, but I really dislike paying a lot of money to advertise my business (or that of my clients) only to have my direct competitor’s ad show up right next to mine. Every directory that you’re business is listed in also has your direct competitors, too. In most advertising venues that get a lot of “eye balls”, you’re going to pay to show up next to your competitor’s ad. This, frankly, stinks.
But there is a new way to market your company that keeps your competitors at bay. But first let me give you some background knowledge first.
Local Search Engine Optimization
Google and other search engines want to offer searchers relevant results so that the searcher keeps coming back to their search engine. Since you are reading this article on Local Biz Bits, you have probably heard about search engine optimization a time or two. SEO is the process of manipulating content on a website and on other websites to get top search results. I’m not going to go into the mechanics of SEO or I would be cranking out a book and Larry is probably thinking this article is a bit too long already.
As local business owners, we have a window of opportunity in the search engine game. The reason I say we have just a window is that large national companies are just now waking up to the power of local search and only about 50% of small businesses have websites. Of the small businesses who have websites, most have nothing more than an electronic business card that is lost in the wilderness called the Internet.
Right now you can use search engine optimization to out compete big corporations and your local competition on all your local keyword search phrases and your brand phrases. But here is what is so amazing…you can dominate those local phrases to the point where your competition won’t show up on the first page of the search results—you can own the top ten.
There are two exceptions to you owning all of page one of Google and those are Google’s Lucky 10 (or soon to be 7 in all markets) Local Results box at the top of searches that have geographic modifiers and in the sponsored ads at the top and right. To dominate these you have to do some black hat techniques and I don’t recommend you try them because getting delisted by Google won’t help your business any.
At the time this screenshot was taken, this fitness trainer owned the entire page for his city. The only place he didn’t have a listing was in the right hand sponsored links. You can see he even got two double listings.
(part 2 tomorrow)…
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