About a month or so ago, my good friend Mike Belasco of seOverflow published a series of articles on Google Analytics for Local Search. These article are jam packed with excellent info for those wanting to know more about local search and analytics.
Here are the links to those posts. Thanks Mike!
Google Analytics For Local Search Part 1 of 7: Tracking Traffic From The 10 Pack
Google Analytics For Local Search Part 2 of 7: Tracking ‘local’ Local Traffic
Google Analytics For Local Search Part 3 of 7: A Filter For Local
Google Analytics For Local Search Part 4 of 7: Tracking Outbound Links
Google Analytics For Local Search Part 5 of 7: Conversions By Location
Google Analytics For Local Search Part 6 of 7: Explore Your Geo-modified Keywords
Google Analytics For Local Search Part 7 of 7: Pimp Your Dashboard
thanks for the shout out Larry!!
No problem Mike- always love reading/sharing your insights on local search