The Numbers Tell a Story

Having a science background has given me a love for numbers,  charts, and graphs when explaining trends.  One of the first things I wanted to do on my blog was provide some key statistics related to local search. When I speak to clients, I try to provide some statistics, not to bore them, simply to inform them of what is happening.

LeeAnn Prescott of Hitwise provided some great statistics in their blog today regarding local search.

“Over the past year, the market share of US visits to the top 5 yellow pages sites has declined by 7%, while visits to the next-generation local search sites have increased: for March 2007 versus March 2006: visits to

• Google Maps/Local were up 70%
• Yahoo! Local up 20%
• Local.com up 29%,
• Windows Live Local arrived on the scene

The numbers tell a story! As I find up to date and relevant statistics regarding local search, I will pass them on.